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digitalKnowledge Solutions |
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We answer your complex business problems by developing
solutions that combine people, processes, and technology to
drive positive results.
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Positioning an IT Solutions Leader for the Next Stage of Growth |
[Read Full Case Study]
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Client |
Chicago-based information technology firm which
provides technology solutions to large and small
businesses in a variety of industries throughout the
United States and abroad. The company is comprised of a
diverse collection of interdependent business units and
together, the units offer customers a single source for
the development, purchase, finance, and implementation
of robust IT solutions. |
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Challenge |
The company embarked on a branding
initiative to strengthen competitive positioning which
resulted in the consolidation of previously independent
businesses under a single corporate brand. The effects of the
consolidation were most strongly felt in the sales
organization as a single, enterprise sales force was
created. As a result, a single repository was needed to
maintain customer information and provide views of
customer interaction history across the organization.
While management wanted to implement a technology
solution to help address these issues, the internal IT
department did not have available resources to lend to
the project. |
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Solution |
digitalKnowledge
led the company through technology selection, design,
build, and deployment of a flexible CRM application.
Finding a vendor
who provided the necessary application functionality,
allowed for customization to support the range of
internal audiences, and had experience serving the
mid-market was integral to project success. Once a vendor was chosen, digitalKnowledge
completed an abbreviated design and build phase allowing
various portions of the application requirements to be
obtained by deploying to a small group of power users.
This focused pilot group tested the initial application
and provided direct feedback. Data was consolidated from
the over 170 disparate systems into a single repository,
providing the organization with its first complete view
of all customer information. |
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Results |
As a result of project efforts, the company now has
the essential data and tools to position itself for the
next stage of growth. The repository of customer
information can be accessed by the entire organization
via the Internet, offering users complete flexibility.
The environment provides users with the ability to
manipulate and extract data on demand, as well as
facilitate cross-selling and team selling activities
with
existing customers. Enterprise sales pipeline reports
have been distributed to senior executives for the first
time, giving them an accurate forecast of sales
activities and enhancing their level of certainty around
sales data. |
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