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digitalKnowledge Solutions |
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We answer your complex business problems by developing
solutions that combine people, processes, and technology to
drive positive results.
Learn More |
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First-Time Visibility into Marketing & Financial Data |
[Read Full Case Study]
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Client |
Fortune 500 pharmaceutical company which engages in
the discovery, development, manufacture, and worldwide
sale of leading pharmaceutical products. |
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Challenge |
One of the company’s therapeutic divisions recently
implemented an application which allowed brand teams to
manage and track marketing tactics across its portfolio
of products. However, the system did not have baseline
reporting functionality which caused division leaders to
lack certainty around marketing campaign expenditures
and how those dollars measured against budgetary numbers
and campaign results. |
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Solution |
digitalKnowledge designed and implemented a complete
reporting solution using the BusinessObjects™ suite of
tools. The final solution involved the modification of
an existing BusinessObjects universe to support the
newly defined marketing and finance report requirements
which integrated data from two disparate source systems
as well as a file containing financial data from the
company’s ERP system. The team also designed, tested,
and migrated fifteen end-user reports which met all
internal compliance and functionality requirements. |
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Results |
Through the implementation of the universe and
reports, the division now has visibility into the
performance of its marketing efforts for the first time
which has enhanced their level of certainty surrounding
campaign performance and provided stakeholders with the
fundamental information needed to run their division
more effectively. |
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