Fortune 500 pharmaceutical company which engages in the discovery, development, manufacture and worldwide sale of leading pharmaceutical products.

One of the company's therapeutic divisions recently implemented an application which allowed brand teams to manage and track marketing tactics across its portfolio of products.  However, the system did not have baseline reporting functionality which caused division leaders to lack certainty around marketing campaign expenditures and how these dollars measured against budgetary numbers and campaign results.

We designed and implemented a complete reporting solution using the BusinessObjects suite of tools. The final solution involved the modification of an existing BusinessObjects universe to support the newly defined marketing and finance report requirements, which integrated data from two disparate source systems as well as a file containing financial data from the company's ERP system. The team also designed, tested and migrated fifteen end-user reports which met all internal compliance and functionality requirements.

Through the implementation of the universe and reports, the division now has visibility into the performance of its marketing efforts for the first time.  This has enhanced their level of certainty surrounding campaign performance and provided stakeholders with the fundamental information needed to run their division more effectively.